The degree in Marketing Research and Techniques (ITM) is one of the key referents in the preparation of professionals in the areas of Marketing, Promotion and Market Research.
The ITM programme offered by ICADE is specifically designed to meet the needs of the business world, providing students with a solid knowledge foundation, a practical approach to problem-solving and the necessary business skills to efficiently carry out marketing functions in: companies specialised in the manufacture or sale of products and services, research institutes, consultancy services or advertising agencies, among others.
Distinctive characteristics